Apple presents
Siri Intelligence
The most personal intelligence that does the absolute least.
A glowing border that thinks for no one. Writing tools that translate you into a stranger. And, when the moment really matters, a quiet phone call to somebody else's AI. Available eventually, in select sentences.
Liquid Glass
A border so intelligent
it doesn’t need to be.
Introducing Liquid Glass: a luminous, color-shifting halo that wraps the screen the instant you summon Siri. It pulses. It breathes. It refracts light like nothing in nature. It also has nothing to say. The glow is the feature. The answer is sold separately.
“Hey Siri, what’s 12 percent of 240?”
- 120 fpsof border animation, rendered locally, so the shimmer never lags behind the silence.
- 16.7M colorsin the halo. Zero of them indicate whether Siri understood the question.
- 0 msto start glowing. Time-to-useful-answer not measured in this release.
Writing Tools
Sound like yourself.
Or, more accurately, don’t.
Writing Tools read what you wrote, understand the human warmth behind it, and then carefully remove it. One tap turns a note to a friend into a compliance disclosure. Tone: neutralized. Personality: deprecated.
Dear Maria,
I am writing to confirm receipt of your prior correspondence and to formally express my intent to participate in the social engagement referenced therein.
Pursuant to our discussion, I can attend dinner at 8:00 PM. I look forward to leveraging the opportunity to align on matters of mutual personal interest.
Please do not hesitate to reach out should any blockers arise.
Warm regards, Sam
World Knowledge, Outsourced
For the hard questions,
Siri knows someone.
When a request requires reasoning, context, or basic common sense, Siri Intelligence does the responsible thing: it quietly forwards your question to a partner model and reads the answer back as if it were its own. Seamless collaboration. Suspicious confidence.
Privacy. That's Siri.
What happens on your iPhone
mostly stays unanswered.
Your data is protected with the rigor of a state secret. Your questions are encrypted, anonymized, and treated as sacred, right up until the moment Siri can’t handle them and asks for help. The privacy is real. The utility is the part still in beta.
Including the part where you wonder why it didn't just answer the question.
Maximum security around a payload of approximately nothing.
Wrapped around a 'Here's what I found on the web' result.
When the question is hard, it leaves the device and visits a partner. For your convenience.
“We believe privacy is a fundamental human right. We’re less sure about the answers.”
Tech Specs
The numbers behind the glow.
Everything you need to know, laid out with the precision Siri brings to everything except your actual request.
- Glow
- Liquid Glass™, 16.7M colors, perpetual
- Intelligence
- Available in a future update
- Common sense
- Provided by partners, sold separately
- Tone preservation
- Not supported
- Answer latency
- Yes
- Privacy
- Absolute (until it isn't)
- Understanding of your question
- Approximate
- Confidence
- Unwavering
- Compatibility
- iPhone you'll need to buy again
Pricing
Pick how much glow you can afford.
Every tier includes the border. Intelligence remains an aspiration across the entire lineup.
Glow
- The Liquid Glass border
- Beautiful thinking animation
- “Sorry, I didn’t catch that”
- Web results, sometimes
Glow Pro
- Everything in Glow
- Writing Tools (tone not included)
- Priority forwarding to partners
- Confidence at no extra charge
Glow Max
- Everything in Glow Pro
- Even more glow
- Siri says your name occasionally
- Still calls a partner for the hard ones
The future of intelligence
is almost here.
Leave your email and we’ll let you know the moment Siri can answer the question by itself. Don’t hold your breath. Do admire the glow.